Although the "fast food wars" are a constant battle between the competing chains, it appears that Burger King has taken the upper hand as of late after making a few new additions to their menu. While I don't have the time to highlight them all, there was one in particular, however, that I found interesting and that was their new Chicken Parmesan sandwich.
For one, just the thought of a burger joint specializing in the appeal of offering such a thing sounds crazy; but, then again, this is the same restaurant that had the bright idea of offering the BK Bacon Ice Cream Sundae. That being said, nothing really surprises me anymore when it comes to Burger King and it's clear that their whole intention is set themselves apart from the likes of their competitors (i.e., McDonald's, Wendy's, Hardees, etc.).
 |
| The new Chicken Parmesan sandwich from Burger King |
Which they've managed to do quite well I might add; but I don't see how the artistry of adding a Chicken Parmesan sandwich will continue to push the momentum in their favor. It's not as if this is anything that's pushing the envelope as far as sandwiches are concerned as I found it to be relatively dry and lacking in the full-on flavor when it came to the marinara, but maybe it wasn't prepared correctly for all I know. The sandwich I had looked NOTHING like the glamour shot I saw on the menu (see pic above) and, therefore, was not indicative of the price I was paying.
But that, in and of itself, is a completely different issue. Burger King has done this more than once when it's come to rolling out new items on the menu and it has to be frustrating when the end result is met with mixed reviews. I'm still not a fan of their new fries and for heaven's sake, whose idea was it to upgrade the cinnamon rolls?
"If it ain't broke, don't fix it" is an old adage that has stood the test of time for a reason and if Burger King wants to continue to be relevant, they'll smarten up and realize that sometimes going with simple is better than anything they could ever offer for a "limited time".
Man V. Food Rating: 4 bites out of 10
0 comments:
Post a Comment