If the old adage of "controversy sells" rings true, then Yung Berg should prove to be quite successful with his new album Look What You Made Me. Well, at least in theory anyway. In actuality, the album will most likely flop by commercial standards but, still, it's no secret that Yung Berg has made quite a name for himself. 
Since exploding on the scene with the radio friendly "Sexy Lady" and shortly thereafter with the Ray J. assisted "Sexy Can I", Yung Berg has typecast himself as this "gangster and a gentleman". The only thing is, while it may come off well in small doses, it doesn't really work for an entire album; and therein lies one of the many problems for Yung Berg.
As much as this notion of Hip-Hop being "dead" is concerned, I honestly feel that the concept of this statement has been run into the ground. I'm so sick of people saying what is Hip-Hop and what isn't; but with Yung Berg, I think he fits somewhere in between. It's no question that the guy can make hits because his current single "The Business" featuring label mate Casha is burning up urban radio but, still, it's all about substance. Nothing about Yung Berg stands out in the least bit, but in spite of my reservations I decided to give his album a listen anyway.
Not surprisingly, the album was pretty much what I had expected and had its moments, but those came few and far between. "Where Do We Go" featuring Twista and "Do That There" are guaranteed to bang heavy on the block, but street cred is not exactly Berg's M.O. Instead, Berg sticks to the winning formula he found success with from songs such as "Sexy Lady" and the aforementioned; and pretty much the album remains mostly R&B oriented. Not that there's anything wrong with that, but to each his own.
All I'm saying is, Yung Berg [still] has time to grow as an artist and I honestly feel that he has the potential to do so. Whether or not he ever maximizes that potential remains to be seen, but in the meantime Look What You Made Me is solid in it's attempt to introduce the world to Yung Berg. Sure, it may fall [way] short of anything "classic" or "memorable", but Yung Berg will have more to say before his limelight fades. Until then, I guess this will have to do for now.
Since exploding on the scene with the radio friendly "Sexy Lady" and shortly thereafter with the Ray J. assisted "Sexy Can I", Yung Berg has typecast himself as this "gangster and a gentleman". The only thing is, while it may come off well in small doses, it doesn't really work for an entire album; and therein lies one of the many problems for Yung Berg.As much as this notion of Hip-Hop being "dead" is concerned, I honestly feel that the concept of this statement has been run into the ground. I'm so sick of people saying what is Hip-Hop and what isn't; but with Yung Berg, I think he fits somewhere in between. It's no question that the guy can make hits because his current single "The Business" featuring label mate Casha is burning up urban radio but, still, it's all about substance. Nothing about Yung Berg stands out in the least bit, but in spite of my reservations I decided to give his album a listen anyway.
Not surprisingly, the album was pretty much what I had expected and had its moments, but those came few and far between. "Where Do We Go" featuring Twista and "Do That There" are guaranteed to bang heavy on the block, but street cred is not exactly Berg's M.O. Instead, Berg sticks to the winning formula he found success with from songs such as "Sexy Lady" and the aforementioned; and pretty much the album remains mostly R&B oriented. Not that there's anything wrong with that, but to each his own.
All I'm saying is, Yung Berg [still] has time to grow as an artist and I honestly feel that he has the potential to do so. Whether or not he ever maximizes that potential remains to be seen, but in the meantime Look What You Made Me is solid in it's attempt to introduce the world to Yung Berg. Sure, it may fall [way] short of anything "classic" or "memorable", but Yung Berg will have more to say before his limelight fades. Until then, I guess this will have to do for now.
Rating: 5.0 headphones out of 10
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