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As if her signing with Roc Nation management earlier this week wasn't news enough, Rihanna now has an endorsement partnership with Doritos. A weird union I'll admit; but is it just me, or does Rihanna just find ways to reinvent herself with every album.
Her last CD, "Rated R", showcased her as this edgy, take no shit rocker; and with her upcoming offering, "Loud", I'm assuming it will be more dance/uptempo. Either way, it only personifies the fact that Rihanna has no identity as an artist and it'll be interesting to see which direction Roc Nation management will guide her towards next.
In the meantime, here are a few of the aforementioned promotional pictures for Rihanna's Doritos ad campaign and, from what I understand, they will coincide with a digitally interactive video for her upcoming single "Who's That Chick". Interesting, huh?
Her last CD, "Rated R", showcased her as this edgy, take no shit rocker; and with her upcoming offering, "Loud", I'm assuming it will be more dance/uptempo. Either way, it only personifies the fact that Rihanna has no identity as an artist and it'll be interesting to see which direction Roc Nation management will guide her towards next.
In the meantime, here are a few of the aforementioned promotional pictures for Rihanna's Doritos ad campaign and, from what I understand, they will coincide with a digitally interactive video for her upcoming single "Who's That Chick". Interesting, huh?
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